What is the practical difference between CPI and CPA?

With CPI, you are billed per validated app install, the model for growing your user base. With CPA, billing only happens when the user completes the agreed action (sign-up, account opening or purchase), the model for higher-value conversions. We decide together which one fits your goal best.

What is the minimum investment to get started?

We set the initial investment with you based on the target CPI or CPA and the volume you want. Talk to us for a tailored proposal.

Do I need an attribution platform (MMP) set up?

No. We do a custom tracking setup before the campaign starts. We work with companies that already have an attribution platform and with those that don't have one yet.

How do you prevent install fraud?

Every campaign goes through our proprietary anti-fraud audit system, which checks traffic quality and automatically blocks sources with suspicious patterns. Suspicious results are not counted.

Does it work for apps that still have low volume?

Yes. That is exactly where the performance model makes the most sense: the investment scales as the results show up.

Where does the market data on this page come from?

From public reports by the leading mobile attribution platforms: AppsFlyer's State of Fraud for Marketers 2026 and Adjust's retention benchmarks. Each number on the page has a note ([1], [2]) that opens the original report.

Solutions · Mobile user acquisition

Growing an app shouldn't cost what it hasn't earned yet.

NeoLeads runs mobile user acquisition with pay-per-install (CPI) or pay-per-action (CPA) pricing. You define the result; we take on the risk of delivering it, with results that are audited, validated and verified in your own tool.

Talk to an expert See the acquisition map

What holds growth back

Every growing app faces the same five dragons.

Whether it is an app scaling its user base, an SMB taking its first steps in mobile or a brand with national targets, the bottleneck is rarely a lack of budget. It is paying for growth that doesn't last.

Unqualified acquisition

Install volume that never turns into users. The dashboard celebrates downloads from people who never open the app again.

Attribution fraud

Fake installs, injected clicks and device farms that steal conversion credit and budget.

31%fraud rate in finance app installs; 12% in Brazil[1]

Unsustainable CAC

With pay-per-impression or pay-per-click models, you pay for exposure and hope for results. All the risk is yours.

LTV that never pays back

Users install, try the app and disappear before generating enough revenue to cover what it cost to acquire them.

26% → 5%retention from day 1 to day 30 in Latin America[2]

Scale without profitability

When the budget goes up, quality goes down. Growing becomes another word for shrinking margins.

The problem was never investing in acquisition. It's paying before you know whether it works.

NeoLeads exists to flip that logic.

NeoLeads

A partner that only wins when the client gets results.

For more than 20 years we have run performance marketing in Brazil, with more than 5,000 successful campaigns. Our model was born from a simple conviction: no one should pay for media that doesn't convert.

successful campaigns delivered: +5K
conversions recorded and audited: +5M
of media performance: +20 years

You define

The event that matters: install, sign-up, account opening or purchase
The cost-per-result target
The tool where the result is verified

We take on

The media investment until the result happens
The anti-fraud audit of every event
Continuous optimization to scale with quality

Results pact

The map

Five steps between your briefing and your scale.

Our mobile user acquisition model was designed so that each step defeats a specific bottleneck. Click a step to see what happens in it.

Step 01 · What we do

Diagnosis and target event

We get to know your app and your funnel, and together we define the event that represents real value. That is the event you will be billed for.

Deliverables

CPI or CPA model defined
Cost-per-result target

Bottlenecks it defeats

G1Unqualified acquisitionG3Unsustainable CACG4LTV that never pays back

We get to know your app and your funnel, and together we define the event that represents real value. That is the event you will be billed for.
- CPI or CPA model defined
- Cost-per-result target
G1Unqualified acquisitionG3Unsustainable CACG4LTV that never pays back

Pricing models

The client chooses the point in the journey where billing starts.

Impression

Click

Install

You pay hereIn-app eventsign-up, account, purchase

Revenue

NeoLeads risk: we invest until the result happensYour result, verified in your tool

CPICost per install

You pay when: The app is installed and the install is validated
Ideal for: Growing the app's user base
What we optimize: Quality installs, tracked through to the first in-app event

G3Unsustainable CACG5Scale without profitability

CPACost per action

You pay when: The user completes the agreed action
Ideal for: Higher-value conversions: accounts, sign-ups and sales
What we optimize: The business event and the cost per action

G3Unsustainable CACG4LTV that never pays back

Real proof · Payroll loans: 19.40% conversion rate

In both models, the result is verified in your own analytics tool before billing.

Protection

Every result goes through four layers before it is billed.

With fraud reaching 31% of installs in finance apps[1], auditing is not optional. Our proprietary system learns with every campaign: the longer it runs, the better the results that reach you. No black box: the source, quality and cost of every result stay visible.

G2Attribution fraudG1Unqualified acquisition

01
Incoming traffic
Clicks and installs from active publishers.
02
Anti-fraud filter
Suspicious patterns are stopped before they count.
- Injected clicks
- Click spam
- Emulated devices
- Install farms
03
Event validation
Only the agreed event, intact, moves forward.
04
Verification in your tool
You check the result in your own data.
Billing

Real results

Strategies that have already delivered results across industries.

See all case studies

Financial services

19.40%

Conversion rate (click → conversion)

Payroll loans focused on the people who can actually borrow.

DefeatedG1Unqualified acquisitionG3Unsustainable CAC

Education

25%

Application → enrollment

From application to enrollment, a more efficient journey.

DefeatedG4LTV that never pays back

Retail

22K

Conversions across campaigns

Retail campaigns that turned into 22K conversions.

DefeatedG5Scale without profitability

Consumer goods

R$7.50

Return per R$1 invested

A promotional campaign with a 7.5x return.

DefeatedG3Unsustainable CAC

See all case studies

In summary

Every dragon, and the weapon that defeats it.

The bottleneckThe NeoLeads answerWhere it happens

G1Unqualified acquisition
→Target event defined in the diagnosis, plus targeted activation
Map · steps 01 and 03
G2Attribution fraud
→Custom tracking and a proprietary anti-fraud audit
Map · steps 02 and 04 · Shield
G3Unsustainable CAC
→CPI or CPA: you only pay for validated results
Pricing models
G4LTV that never pays back
→Cohort optimization and billing on the value event
Map · step 05 · CPA
G5Scale without profitability
→Investment that scales with the results
Map · step 05

Common questions

Questions about our solutions

The next chapter is yours

Shall we design your app's acquisition?

Tell us the event that matters to your business. Within a few days your campaign can be live, and you are only billed when the result shows up.