A credit card operation needed to reach audiences with different profiles. Campaigns dedicated to each product brought the right message to each journey.
01 · The challenge
The operation needed to generate qualified applications for retail cards. Each product served a different consumer profile, which called for specific messages and a clear read on each campaign's performance.
02 · The strategy
We built campaigns with their own creatives and conversion pages for each card. This structure made it possible to track and optimize each front according to its performance.
03 · The results
Together, the campaigns recorded 22K conversions, 1.76M clicks and 20.5M impressions.
The campaign in numbers
The takeaway
Tracking each journey separately helps identify which messages drive the most conversions.
19.40%
Conversion rate (click → conversion)
A financial institution wanted qualified conversions in a crowded market. The strategy combined eligibility-based targeting with optimization of the conversion pages.
25%
Application → enrollment
An educational institution wanted to diversify its student acquisition. With campaigns by course and format, 25% of applications went on to enrollment.
R$7.50
Return per R$1 invested
For a consumer goods company, demographic and geographic targeting helped concentrate the investment on the offer's audience.
Tell our team about your goals. We'll design an acquisition strategy with clear result criteria.
