An educational institution wanted to diversify its student acquisition. With campaigns by course and format, 25% of applications went on to enrollment.
01 · The challenge
The institution needed an additional channel to sustain the growth of its on-campus and online courses. The challenge was to generate applications that went on to enrollment, in a highly competitive sector.
02 · The strategy
We segmented the campaign by course and format, with pages and forms optimized to reduce drop-off. Tracking covered the journey from application to completed enrollment.
03 · The results
20K students applied and 5K completed enrollment, a 25% application-to-enrollment conversion rate.
The campaign in numbers
The takeaway
Tracking enrollment shows which audiences move beyond the first spark of interest.
19.40%
Conversion rate (click → conversion)
A financial institution wanted qualified conversions in a crowded market. The strategy combined eligibility-based targeting with optimization of the conversion pages.
22K
Conversions across campaigns
A credit card operation needed to reach audiences with different profiles. Campaigns dedicated to each product brought the right message to each journey.
R$7.50
Return per R$1 invested
For a consumer goods company, demographic and geographic targeting helped concentrate the investment on the offer's audience.
Tell our team about your goals. We'll design an acquisition strategy with clear result criteria.
