Different challenges. Real results.
From student acquisition to retail conversion. See the strategies that turned business goals into campaign results.
Explore the studiesCase studies across industries, all measured by results.
4 studies, different industries. See the context of each campaign, the decisions made and the results achieved.
To protect client identities, the studies are presented by industry.
19.40%
Conversion rate (click → conversion)
Payroll loans focused on the people who can actually borrow.
A financial institution wanted qualified conversions in a crowded market. The strategy combined eligibility-based targeting with optimization of the conversion pages.
- Conversions
- 1,900
- Clicks
- 9,800
25%
Application → enrollment
From application to enrollment, a more efficient journey.
An educational institution wanted to diversify its student acquisition. With campaigns by course and format, 25% of applications went on to enrollment.
- Enrollments
- 5K
- Applicants
- 20K
22K
Conversions across campaigns
Retail campaigns that turned into 22K conversions.
A credit card operation needed to reach audiences with different profiles. Campaigns dedicated to each product brought the right message to each journey.
- Clicks
- 1.76M
- Impressions
- 20.5M
R$7.50
Return per R$1 invested
A promotional campaign with a 7.5x return.
For a consumer goods company, demographic and geographic targeting helped concentrate the investment on the offer's audience.
- Cost per send
- R$0.005
- Impressions
- 2M
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