For a consumer goods company, demographic and geographic targeting helped concentrate the investment on the offer's audience.
01 · The challenge
The company needed to take a promotional offer to a specific audience. The campaign required precise media distribution, cost control and tracking of the return on investment.
02 · The strategy
We combined demographic and geographic targeting with continuous cost optimization. Tracking the return guided adjustments throughout the promotion.
03 · The results
2M impressions at a cost per send of R$0.005 and a return of R$7.50 for every R$1 invested.
The campaign in numbers
The takeaway
Targeting and tracking the return help concentrate the investment where the offer makes sense.
19.40%
Conversion rate (click → conversion)
A financial institution wanted qualified conversions in a crowded market. The strategy combined eligibility-based targeting with optimization of the conversion pages.
25%
Application → enrollment
An educational institution wanted to diversify its student acquisition. With campaigns by course and format, 25% of applications went on to enrollment.
22K
Conversions across campaigns
A credit card operation needed to reach audiences with different profiles. Campaigns dedicated to each product brought the right message to each journey.
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