A financial institution wanted qualified conversions in a crowded market. The strategy combined eligibility-based targeting with optimization of the conversion pages.
01 · The challenge
The bank needed to grow payroll loan conversions within an audience restricted by eligibility rules. The challenge was to attract people who fit the offer and turn that interest into conversions.
02 · The strategy
We activated the publisher network with a focus on the eligible profile and adjusted creatives and pages throughout the campaign. Validated conversions guided the optimization of the CPA operation.
03 · The results
The campaign recorded 1,900 conversions from 9,800 clicks, with a published conversion rate of 19.40%.
The campaign in numbers
The takeaway
In lending, reaching the eligible audience is the first step toward a qualified conversion.
25%
Application → enrollment
An educational institution wanted to diversify its student acquisition. With campaigns by course and format, 25% of applications went on to enrollment.
22K
Conversions across campaigns
A credit card operation needed to reach audiences with different profiles. Campaigns dedicated to each product brought the right message to each journey.
R$7.50
Return per R$1 invested
For a consumer goods company, demographic and geographic targeting helped concentrate the investment on the offer's audience.
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